Mapping Buyer-Led ABM


While account-based marketing identifies high-value accounts that give you the highest returns on your marketing investment, account mapping helps you optimize the way you interact with and market to them. Account maps provide marketing and sales teams a visual depiction of how they need to collaborate on strategic ABM efforts. Sales leaders can identify opportunities for additional training, marketing leaders can identify gaps in messaging, and both teams can see those that may have been missed. A robust account map can quickly help you identify each type of decision-maker at target organizations and where they are in the decision-making process. Learn how a well-devised account map can help your sales and marketing teams to collaborate with accounts in real-time to land and close more deals, expand accounts efficiently, minimize client churn, and visualize the best path to win.


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