Given the stats associated with account-based marketing, it's no surprise that interest in this B2B strategy has increased over the past few years. The ability to align account-based marketing efforts with sales efforts is crucial for an effective ABM strategy. A shift to the ABM approach requires everyone's buy-in, particularly when it comes to measuring success. Breaking it down into several steps ensures that both marketing and sales teams work together to achieve the ultimate goals of generating ROI and achieving growth. Organizations that successfully implement an ABM strategy are 8-10% more likely to exceed revenue goals than those that take a less strategic approach.