Driving your ABM processes in 2021 is all about being insightful and research-centric to develop and strengthen your sales enablement architecture. The principle of advancement in account-centric capabilities would mean not just embracing progress but also staying advanced. Advanced ABM is all about leveraging account-centric approaches and involves innovating and experimenting. Advanced ABM teams send hyper-personalized messages to their specific target groups in ways that feel new and engaging. As ABM gets more intense in 2021 and beyond, marketers need to understand and leverage intent-based and AI-driven platforms and ways to leverage marketing automation and inbound marketing hand-in-hand to build a highly conscientious sales pipeline through their ABM strategies.