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With ABM, your focus starts by aligning sales and marketing teams. It starts with jointly determining your goals, selecting the accounts you want to work with, delegate roles and accountability, and start researching. In order to effectively launch an ABM strategy, you need to gather facts like key decision-makers contact information, number of employees, location, products or services, technology use, pain points, etc. To determine ABM tactics, it's crucial to engage decision-makers at target accounts. This involves creating and delivering personalized content. For a hyper-focused, hyper-personalized approach, ABM works — it pays in high-quality leads that convert at a higher rate and result in better ROI.