B2B marketing strategy is an evolving roadmap instead of a path set in stone. And to keep executing across touchpoints, you need to focus on your efforts. As a B2B marketer, you have to know your market, the competition, your target audience, and what your product or service brings to the table. Having a well-devised B2B marketing strategy creates a clear vision for your marketing team to work within a given amount of time. By taking the time to build and communicate a strategy to your team, you set everyone up to drive results related to business goals. It also allows you to establish internal performance benchmarks to improve on for the future.