There are various strategies, best practices, and tools that make social media marketing beneficial for B2B organizations. A fitting content marketing strategy that resonates with a defined audience is imperative. It begins with customizing the messaging strategy to different social media platforms. B2B buyers require a more nuanced approach to social media marketing strategy with a composite decision-making process. Differentiating and characterizing the brand, demonstrating authenticity, building trust, and, most importantly, encouraging buyers to take the next step in the sales journey is the critical mission of B2B social media marketing. Every step of the journey uncovers metrics and conversion attribution to capture what tactics resonate the most with your audience. These insights help to develop an overall more effective creative digital performance marketing strategy.