Mapping the Content: Providing the Right Message to the Right People at the Right Time

It’s always been important for B2B marketers to match the content with the intent, but it’s more than necessary in present times. While content mapping aims to ensure the efficiency and effectiveness of marketing efforts, it also helps build relationships and interactions between different content pieces. Learn how marketers can start out by mapping the journey associated with each persona during each funnel stage and moving more traffic to conversion.

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