B2B intent data provides insight into a user's purchase intent, allowing you to identify what a prospect is actively considering or looking to buy. By incorporating intent data insights into sales and marketing campaigns, it's possible to gauge intent to purchase at precisely the right time and target your engagement appropriately for maximum results. The insight intent data helps us understand exactly where an account is in its buyer journey, based on the content and keywords they've been researching. It also provides clarity and gives a more comprehensive view than more traditional profiling or behavioral data. Our digital footprints signal, reflect our interests, challenges, and often, the intent to purchase. Intelligent intent platforms monitor and store such signals from across the web to build predictive layers from zillions of behavior signals taken from thousands of locations. When analyzed together, this insight can be used to show which organizations are most likely to buy from you.