Account-Based-Experience-(ABX)-The-Next-Generation-ABM

ABX is a go-to-market strategy focused on delivering relevant and trusted marketing and sales action through the entire B2B customer lifecycle. It’s a more comprehensive, long-term approach that ensures buyers’ journey isn’t just seamless across touchpoints and channels but also progresses with maximum impact. ABX doesn’t just connect the dots; it builds upon each successive touchpoint to be valuable and meaningful to the customers at that moment. Learn all critical aspects of account engagement that should be a part of ABX strategy for the long-term sales and customer success teams.